Lowe’s Uses Virtual Reality Initiative To Attract The Interest Of Consumers

According to Lowe’s, a home improvement warehouse, homeowners can renovate their bathrooms through virtual reality. For the past few weeks, customers of Lowe’s experienced how bathroom tiles can be installed without getting the hands full of cement and grout.

Lowe’s Framington allowed customers to use an HTC Vive virtual reality headset for 20 minutes inside a small enclosure where they can interact with a 3D representation of a bathroom. Customers are given detailed instructions on how bathrooms are tiles are installed, when cement should be mixed and how tiles will be laid.

The actual objective of the virtual reality experience is to provide an immersive digital tutorial to customers who are interested in learning do-it-yourself (DIY) skills. According to Kyle Nel, executive director of Lowe’s Innovation Labs, people no longer know how to do DIY projects because the skill set is no longer being passed from generation to generation like in the past decades.

Lowe’s VR bathroom fixing initiative is part of the company’s campaign to incorporate virtual reality in their stores to attract more customers. The technology is expected to be launched at Lowe’s Canada stores in Quebec and Toronto. Eventually the home improvement company will introduce a similar virtual reality experience to customers in US stores.

Similar to other big name retailers like Macy’s and Kohl’s, Lowe’s was hurt financially by people’s propensity to purchase online. Its 3rd quarter earnings showed a decrease in the number of people visiting their brick and mortar stores. Last February, Lowe’s announced that it will lay off more than 500 employees a month after 2,400 workers were supposed to lose their jobs. Lowe’s hopes that its new virtual reality initiative and other similar projects will regain interest and traffic to their brick and mortar stores. So far, it has improved retention and made people more confident of using their DIY skills.

On the other hand, if DIY projects are not really your passion, you have the option of Perth Home Designers: Lucy J Design to provide a professionally designed bathroom that will comply with all Australian standards and regulations. All bathrooms come with 6 years warranty on workmanship.