Nowadays, businesses have more mediums in which they can market their brands. Some of these channels are not present before thus businesses years ago have very limited options when it comes to marketing and most of them cost a lot of money. The challenge now lies with choosing the best marketing method that will be ideal for small or medium sized businesses because their budget is limited as well as their resources. Here are the recommended online marketing strategies:
- Blogging is recommended for small business because it will provide prospect and existing customers information and contents that are not all about sales pitching. These contents can be shared in other social media channels and the business will be able to make a name by proving that they are experts in the said field. It will also have a positive impact in your SEO if you blog at least twice every week.
- Employ social media. If you haven’t tapped into social media yet then it is time to do so. According to statistic, social media creates twice the lead compared to telemarketing or direct mail marketing methods. There are many social media channels which might sound overwhelming at first. The key is to choose one and build your brand there.
- Utilize Facebook. For small business, Facebook has proven to be the most important when it comes to marketing. Majority of the consumers are using Facebok thus it is a big opportunity for small businesses to create a relationship with them through content’s shared and interactions.
- If you choose to have a Pinterest account, make sure that you post often, the same goes with Instagram. This online marketing is ideal for businesses that want to showcase their products or services in a visual manner. Images are the medium for both Instagram and Pinterest. These accounts are free and you’ll be able to reach a larger audience especially women.
Lastly, online marketing for company should make use of email marketing. It is the best way to engage customers. It should be done together with other marketing strategies for maximum result.